BetterMe
BetterMe app is a tool that allows you to build new good habits and reach goals.
ROLE
Product Designer
TEam
Solo Project
DURATION
15 Weeks
Skills
User Research
Design Thinking
Visual Design
Interaction Design
BetterMe is an app designed to help individuals enhance their focus, boost their execution, and break free from procrastination.
With a focus on simple, actionable habits and daily routines, BetterMe offers users a structured way to build productivity and discipline.
Brief
Initial Problem Discovery
What problem am I trying to solve?
How can I help people overcome difficulties related to executive dysfunction
Initial Problem Discovery
Why is this problem important?
Executive dysfunction is crucial as they directly impact personal productivity, mental health, and long-term success.
Whose problem am I solving?
Understanding Target Audience
People who struggle with procrastination, lack of motivation, and difficulty concentrating.
Research shows that approximately 20% to 25% of adults experience procrastination in their daily lives, while the rate is as high as 70% among college students.
Research shows that between 2000 and 2020, the average human attention span decreased from 12 seconds to 8 seconds, which is lower than that of a goldfish, at 9 seconds.
Procrastination often leads to a decline in self-esteem and a reduced sense of self-efficacy, making individuals more likely to shrink from challenges.
Why does this matter ?
Research & Explanation
User Research
User Interview
To gain a deeper understanding of the success and failure factors of our target users, we interviewed three participants who had achieved their goals and three who had not, and conducted a comparative analysis of their experiences.
What I learned
Solving every small problem is key to groundbreaking innovations.
The schedule app may seem like it has many features, but there are still areas that can be improved and innovated
Before users plant flowers, we first prepare the soil.
The customization we offer to users is based on providing a solid foundational environment. Before users realize what this app can do, we can provide some references as guidance.
© 2024 Yan Zhang. All rights reserved.
Let’s get in touch!
Q : Do you often procrastinate on tasks?
YES
67%
Q : How do you typically feel after procrastinating?
Guilty and frustrated
81%
Q : How would you rate your ability to execute plans and tasks?
Very strong
Average
Weak
Very poor
10%
40%
30%
20%
Q : Have you ever used an app to achieve a goal?
Notion
Habitica
Things 3
Todoist
64%
33%
32%
Yes
No
62%
Q : How would you rate your ability to execute plans and tasks?
Q : Why are not users currently using the app?
The app has a high barrier to entry
The app lacks sufficient incentives
Frustration hinders progress
The user has no clear direction
28%
22%
67%
43%
Which formed some key insights:
Achieved the goal successfully
Failed to stick to it for a week
A gradual increase in difficulty from simple tasks can more easily foster a positive cycle. When you see your own progress, you'll be motivated to continue improving.
Working towards a common goal with like-minded partners not only provides mutual encouragement but also allows us to learn from each other's experiences.
Seeing all my tasks checked off each day fills me with a sense of accomplishment and satisfaction, which motivates me to keep going.
The constant reminders to clock in make me feel overwhelmed. This high level of stress is making it difficult for me to keep up.
I often procrastinate until my tasks pile up. The sudden surge of stress makes me feel overwhelmed and eventually leads to me giving up.
I often overestimate my abilities and set unrealistic goals, which leads to missed deadlines and eventual abandonment of my tasks.
Many people have a problem with lacking motivation when it comes to executing tasks, which makes it difficult for them to persist.
A lot of people find it challenging to manage their time effectively and create a workable schedule.
Many people have a habit of procrastinating, and the closer they get to a deadline, the more anxious and frustrated they feel.
Nova
“At the very least, I want to be able to finish my tasks on time.”
Nova, an ambitious junior, struggles with procrastination and a heavy workload. Despite these challenges, she's determined to improve her time management skills and achieve her goals.
To start the day's schedule easily and efficiently complete pending tasks.
To develop a sustainable routine that allows me to start my day with ease
Healthy living habits and diet
I struggle to start tasks when my schedule is overwhelming.
My life quickly becomes chaotic when I don't maintain a to-do list.
Due to frequent failures, I've lost confidence in my ability to succeed.
GOALS
FRASTRATIONS
To better understand our target users, we've created a persona named Nova. By delving deep into Nova's needs, pain points, and behaviors, we can design a product that more closely aligns with their requirements.
Figuring out what to build
To start defining what my product should be and achieve, I needed to specify one main problem to solve for. Based on my primary persona's story, I set out a problem statement:
Nova has a heavy workload, both in her studies and her job. However, her execution is weak. She needs to cultivate her focus and the ability to execute tasks consistently in order to achieve her goals.
How might we create a solution that helps people improve focus and productivity, while ensuring they can maintain it over the long term?
This is an important problem that seriously impacts people's daily life , even harm people's mental health and came up in a lot of interviews and secondary research.
Habitica
TickTick
Things 3
Our Positioning
Positioning Map
In order to design a product that meets the needs of our target users, I created a product positioning map.
Our Solution
Scenario-specific tasks
Providing pre-set, detailed to-do lists tailored to different scenarios for users
01
Instant focus mode
Users can activate Instant Focus Mode to quickly enter a focused state
02
Peer learning community
Provide a community for users with shared goals to communicate and share
03
Scenario-specific tasks
Provide users with basic schedules as a reference, so they no longer feel uncertain or have to repeatedly input the same tasks when creating their to-do list. At the same time, users can add additional tasks based on their specific needs.
Quick Focus Practice Flow
One key action users can take is to activate the focus mode with a single click when they want to boost their concentration and productivity. Through repeated immersive focus sessions, they will gradually enhance their ability to concentrate.
One-Click Focus Mode
Dive deep into focus and achieve more than you thought possible
Scenario-specific tasks
Enrich your schedule with new ideas
Peer learning community
Join our community, find partners with similar goals, exchange experiences, offer encouragement and support, grow together, and become the best version of yourself.
Peer learning community tasks
Inspire each other and make learning an adventure together
Style Guide
Poppins
24
24
Bold
#49A8DB
#F19DC7
#9CAEF3
#F19637
Medium
Regular
20
20
16
16
12
12
Typograpy & Color
Aa
