qReel
The Ultimate Movie Tracking Tool for Film Lovers.
ROLE
Product Designer
TEam
Solo Project
DURATION
15 Weeks
Skills
User Research
Design Thinking
Visual Design
Interaction Design
qReel is an all-in-one app for movie lovers to track, organize, and record viewing habits with personalized recommendations.
With personalized recommendations, detailed watchlists, and seamless tracking, qReel helps you stay organized and up-to-date with your film experience.
Brief
Initial Problem Discovery
What problem am I trying to solve?
How can I help movie enthusiasts manage their movie-watching experience?
Initial Problem Discovery
Why is this problem important?
What motivations drive me to solve this problem?
Whose problem am I solving?
Understanding Target Audience
Movie lovers who want to deepen their viewing experience
Students majoring in film, who need to watch a large number of films and summarize relevant knowledge.
Statistic estimates the global film market revenue will hit 50 billion USD in 2023, showing strong demand from movie lovers.
According to data from The Hollywood Reporter and Film Schools Worldwide, in the United States, over 60,000 students were registered in film and visual arts programs in 2019.
The film industry is increasingly data-driven, making data tools crucial for movie lovers and students to better understand films.
Why does this matter ?
Research & Explanation
UX Research
Summarizing Research
What did did I take away from my research?
How might we help movie lovers track and engage with films more meaningfully, while offering personalized insights that enhance their cinematic experience?
How might we Statement
Inspired by Edward Yang's belief that "cinema extends human life threefold," I aim to help people slow down, re-evaluate films, and discover their deeper meaning to nourish the soul.
To understand users' viewing habits and assess their need for movie tracking features, I conducted a user survey as follows：
Diverse Preferences for Movie-Related Analytics
High Demand for Tracking Movie Preferences
Importance of Time and Expense Management
Need for Personalized and Multifaceted Rating Systems
1. Basic Information
Age range:
Occupation:
2. Viewing Habits
Where do you typically watch movies? (Multiple choices)
How many movies do you watch per month?
How do you typically choose what movie to watch?
3. Movie Tracking Needs
Do you keep a record of your movie history or preferences?
If yes, how do you keep track of your movie history?
Which features would interest you most in a movie tracking record? (Multiple choices)
Would you be willing to record the number of movies you watch each year and your pick for the best movie of the year?
Do you think tracking your movie expenses (e.g., ticket prices, streaming subscription fees) would be helpful?
4. Feature Prioritization
Which of the following features do you consider most important? (Rank by importance)
Would you like to share and discuss movies with other movie enthusiasts on this platform?
Research Fingdings
To better understand which features should be prioritized for development, I created the four-quadrant analyses:
It helps me identify the features that best align with user needs and technical feasibility.
It allows me to clearly define the priority of needs for different user groups, enabling me to design features and interfaces more effectively.
Design Solution
How am I going to address the problem spaces in my designs?
Problem space #1: Users may struggle to accurately record their viewing preferences on movie tracking, leading to inaccurate data and affecting personalization.
I aim to understand users' preferences and interests early on to provide more personalized recommendations and simplify their decision-making process.
Understand users' intent
understand their preferences, interests, and usage intent so that we can tailor the experience to meet their needs
Problem space #2: Users can track their preferences, identify movie trends, and better plan future watchlists.
Providing statistical charts to track users' movie preferences, offering a visual representation of their viewing habits and preferences.
Provide common movie genres for users to record their viewing preferences, with a design inspired by the shape of a cassette tape to align with the theme.
Action
30%
Drama
28%
Thriller
5%
Romance
22%
Science
10%
Fantasy
10%
Movie genres
Problem space #3: Users lack control over their movie spending, often overspending on subscriptions, tickets, and purchases.
Provide intuitive charts to help users track their viewing count, sources of movie content, and related expenses, making it easier to manage and optimize their entertainment spending.
Movie viewing expenses
Q4
Q3
Q2
Q1
300$
250$
200$
150$
100$
50$
This year
Movie count
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
0
5
15
20
25
30
Problem space #4: Movie lovers lack a systematic way to record and review their movie-watching experiences throughout the year, making it difficult to easily recall which films left a lasting impression.
Help users select their movie of the year by scoring films across different dimensions.
Best movie
8.0
Fanny och Alexander (1982)
Your rating：⭐️⭐️⭐️⭐️
Director：Ingmar Bergman
Movie genre: Drama
Release date：1982-12-17
Plot
2
4
6
8
10
10
10
10
10
10
10
10
10
10
Performance
Direction
Visual Effects
Cinematography
Music
Editing
Production Design
Themes
Final Design
What I learned
Data-Driven Decision Making
By designing movie rating and tracking features, I gained a deeper understanding of how to leverage data to improve user experience.
Iteration and Optimization
Through continuous user testing and feedback, I learned how to adjust the design based on actual user behavior. This made me realize that design is an ongoing process of optimization and iteration, not a one-time solution.
© 2024 Yan Zhang. All rights reserved.
Let’s get in touch!
© 2024 Yan Zhang. All rights reserved.
Let’s get in touch!
© 2024 Yan Zhang. All rights reserved.
Let’s get in touch!
