qReel
The ultimate movie tracking tool for film lovers.
Role
UI/UX Designer
Industry
Film Fan Tools
Duration
15 weeks
Brief
qReel is an all-in-one app for movie lovers to track, organize, and record viewing habits with personalized recommendations. With personalized recommendations, detailed watchlists, and seamless tracking, qReel helps you stay organized and up-to-date with your film experience.
What problem am I trying to solve?
How can I help movie enthusiasts manage their movie-watching experience?Whose problem i am solving?
Movie lovers who want to deepen their viewing experience Students majoring in film, who need to watch a large number of films and summarize relevant knowledgeWhat motivations drive me to solve this problem?
Inspired by Edward Yang's belief that "cinema extends human life threefold," I aim to help people slow down, re-evaluate films, and discover their deeper meaning to nourish the soul.
Background
The film industry is undergoing a profound data-driven transformation. The application of big data and data tools is reshaping the way films are produced, distributed, and consumed. For film enthusiasts and students, mastering basic data analysis methods and utilizing relevant data tools not only allows for a deeper understanding of films but also facilitates better adaptation to the evolving trends of the film industry.
Research & Explanation
UX RESEARCH METHOD 01: SECONDARY RESEARCH
Statistic estimates the global film market revenue will hit 50 billion USD in 2023, showing strong demand from movie lovers.
According to data from The Hollywood Reporter, over 60,000 students were registered in film and visual arts programs in 2019
UX RESEARCH METHOD 02: PRIMARY RESEARCH : QUESTIONNAIRE SURVEY
I conducted a survey of potential users to gain a deeper understanding of their needs for movie tracking and management.
UX RESEARCH METHOD 03: PRIMARY RESEARCH : USER INTERVIEW
60%
of respondents said they watch between 5-15 movies per month
58%
of them want to record their best movie of the year and rate films
73%
of respondents said they are interested in tracking the date Watched
42%
would use a platform to track movie expenses and generate annual reports
PERSONA
I conducted user interviews and surveys to collect user data, which I used to create representative user personas.
User Research Summary
What did I take away from my research?
Users wish to document their movie-watching history to facilitate future review and summarization.
Balancing the demands of academic studies, creative projects, and dedicated film viewing presents a significant time management challenge for film students.
Users exhibit different expectations regarding the functionality and information display of movie analysis tools.
Design Solution
How might we help movie lovers track and engage with films more meaningfully, while offering personalized insights that enhance their cinematic experience?
Problem/Opportunity Spaces
How am I going to address the problem spaces in my designs?
Problem space #1: Users may struggle to accurately record their viewing preferences on movie tracking, leading to inaccurate data and affecting personalization.
I aim to understand users' preferences and interests early on to provide more personalized recommendations and simplify their decision-making process.
Problem space #2: Film enthusiasts can track their preferences, identify movie trends, and better plan future watchlists.
Providing statistical charts to track users' movie preferences, offering a visual representation of their viewing habits and preferences.
Action
30%
Drama
28%
Thriller
5%
Romance
22%
Science
10%
Fantasy
10%
Movie genres
Problem space #3: Film consumers lack control over their film spending, often overspending on subscriptions, tickets, and purchases.
Provide intuitive charts to help users track their viewing count, sources of movie content, and related expenses, making it easier to manage and optimize their entertainment spending.
Problem space #4: Movie lovers lack a systematic way to record and review their movie-watching experiences throughout the year, making it difficult to easily recall which films left a lasting impression.
Help users select their movie of the year by scoring films across different dimensions.
Best movie
8.0
Fanny och Alexander (1982)
Your rating：⭐️⭐️⭐️⭐️
Director：Ingmar Bergman
Movie genre: Drama
Release date：1982-12-17
Plot
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Performance
Direction
Visual Effects
Cinematography
Music
Editing
Production Design
Themes
Style Guide
Final Design
Prototype
Reflections
This project gave me invaluable insight into the core purpose of a dashboard: to present data in the most intuitive way, enabling users to quickly extract meaning and make informed decisions.
Other projects
Copyright 2024 by Giselle Zhang